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Questions to ask a real estate brokerage firm

Imagine you enter the hall on your wedding day and everywhere is untidy?  Now imagine the food vendor comes late? How would that make you feel? The success of a wedding ceremony is hinged on a good event planner likewise in real estate that is why choosing the firm you will affiliate yourself with is probably the most important decision you need to make in your real estate career. It can be an absolute game-changer in your success level or a hot recipe for disaster. Below are tailored questions to help you in selecting the right brokerage firm.

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What are your goals as a company for the upcoming year?

How does the firm achieve the stated goals?

Explain the company’s culture, core values, and mission statement?

What type of training program do you have?  Is there a cost?

How do you help me keep up to date with what’s going on in the real estate industry?

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Is there an online resource for training, materials, and resources?

What fees do you charge agents for the company’s services?

Can you show me a copy of your company marketing plan and resources for me as an agent?

What is the timeframe in which commissions are paid to professionals?

Does the brokerage provide materials for property listings?

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Does the brokerage provide materials for working with buyers?

Is the brokerage part of a real estate referral network?

Is there a cost to receiving a referral from the brokerage?

Does the brokerage have an active customer service unit to handle general inquiries?

What are the various marketing materials available for professionals?

In which area(s) of real estate does the brokerage usually practice residential, commercial or property management?

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What is the brokerage’s preferred practice area(s)?

Does the brokerage prohibit the practice in one or more real estate areas?

In what geographic location does the brokerage operate?

Is the brokerage part of a franchise system?

How long has the brokerage been in business?

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How many professionals does the brokerage have working for it?

Does the brokerage communicate online or in person with its professionals?

How does the brokerage manage conflicts among its professionals?

How does the brokerage deal with conflicts between professionals and clients?

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